Afisha Daily logo
At the end of 2015 Afisha launched the new Afisha Daily – brand new website about city, movies, entertainment, lifestyle. We were asked to create a new logo – a combination of the well-known Afisha logo ('aфиша') and 'daily'. 'Daily' had to bring a different flavour to the brand, work well with the existing logo and of course be catchy, hip and trendy. Web was initially described as the main application, which gave us a very good starting point. Web use means we had to keep low resolution in mind. Low resolution means that proportions, weight and structure are more important then any of the details. These technical requirements and the process we came through resulted in an angular script lettering that performs well on all kind of screens and has a strong remarkable personality at the same time.
More about the process >>