Contrast Foundry

retail & exclusive typefaces

Contrast Foundry

Branding for Aliona Doletskaya

In April 2016 we got a call from Misha Smetana (creative director of Tsentsiper Company) who invited us to collaborate the developed the identity for the personal fashion brand of Aliona Doletskaya, the former editor-in-chief of Vogue Russia and the editor in chief of the Russian Interview magazine.

Initial brief was not just to create a logo. We had to choose a corporate typeface to go along and also to create a sign, an abbreviation be used on its own. The three elements: logotype, sign and typeface had to match with each other perfectly as the main elements of the visual identity for the new Aliona Doletskaya’s brand.

Created in collaboration with Tsentsiper
Art direction: Misha Smetana
Designers: Maria Doreuli, Elizaveta Rasskazova
Typeface: William Text and WIlliam Display